SRDS Today: A blog for media planning and buying.

 

 

 

News and opinions from the team at SRDS, including Emmanuel Debuyck, CEO of Adwanted Group and Heather Petaccio, CEO of Adwanted US SRDS.

Weekly blogs from the entire SRDS staff featuring first-hand accounts of media planning and buying. Hear from our experienced employees with in-depth knowledge of media products, customers and market.

SRDS is an industry leader in media planning and buying. We offer agencies and brands a comprehensive and efficient way to integrate digital and traditional media into modern audience-first buying practices. Meanwhile, for publishers, SRDS serves as a potent revenue driver. Our product enables them to connect with media buyers quickly and effectively. The SRDS platform boasts a vast inventory of more than 125,000 media brands. It’s a go-to destination for media buyers and sellers alike. It’s worth noting that SRDS is a subsidiary of the Adwanted Group.

The SRDS Evolution 105 Years Later

2024-02-16T12:53:35-05:00

Happy Birthday! SRDS Turns 105 SRDS at 105: Navigating a Century of Media Evolution and Beyond The evolution of SRDS Media - As SRDS celebrates its remarkable milestone of 105 years, it's a moment to reflect on its enduring legacy and the transformative journey through a century of media [...]

The SRDS Evolution 105 Years Later2024-02-16T12:53:35-05:00

Class is in Session: Get Certified The New and Improved SRDS Academy

2024-01-08T16:06:48-05:00

Class is in Session: The New and Improved SRDS Academy Introducing SRDS Academy Media planning and buying is an ever-changing industry and new ideas seem to arise daily. Getting certified in SRDS Academy is a self-paced learning program that provides expert instruction in media planning through using the SRDS [...]

Class is in Session: Get Certified The New and Improved SRDS Academy2024-01-08T16:06:48-05:00

Broadcast Media: The Secret Weapon for E-commerce Marketers in 2024

2023-11-30T14:25:20-05:00

Broadcast Media The Secret Weapon for E-Commerce Marketers in 2024 The e-commerce landscape is constantly evolving, and with it, the challenges faced by marketers. One of the most pressing issues is the rising cost of customer acquisition (CAC). As competition intensifies, e-commerce marketers are struggling to find new and [...]

Broadcast Media: The Secret Weapon for E-commerce Marketers in 20242023-11-30T14:25:20-05:00

SRDS: Volunteer Day 2023

2023-10-05T10:46:48-04:00

Life @ SRDS Volunteer Day at Queensbridge Park Last week employees from our New York City office participated in a day of service hosted by Partnerships for Parks. “A unique public-private partnership between City Parks Foundation and NYC Parks,” Partnerships for Parks “supports and champions neighborhood volunteers by providing [...]

SRDS: Volunteer Day 20232023-10-05T10:46:48-04:00

The Rise of Podcast Advertising

2023-09-29T11:24:33-04:00

Podcasts The Rise of Podcast Advertising The Rise of Podcast Advertising In the media industry, it seems like ways to reach your target audience change daily. This can be a challenge for advertisers who are constantly on the lookout for different channels to run effective campaigns. One channel that [...]

The Rise of Podcast Advertising2023-09-29T11:24:33-04:00

The Streaming Revolution is Here

2023-08-17T12:10:47-04:00

Streaming The Streaming Revolution is Here The Streaming Revolution The streaming wars are heating up, and linear TV is losing ground. In July 2023, streaming services accounted for a record 38.7% of total TV usage in the United States, surpassing linear TV (broadcast and cable) for the first time [...]

The Streaming Revolution is Here2023-08-17T12:10:47-04:00

Sport and Company culture for a cause

2023-07-20T12:21:52-04:00

Working @ SRDS Sport and Company Culture for a Cause We are thrilled to announce that SRDS, part of Adwanted Group, has made a donation to support the incredible work of the Ali Forney Center! This contribution represents our commitment to creating a positive impact and making a difference [...]

Sport and Company culture for a cause2023-07-20T12:21:52-04:00

The Art of Sales Forecasting

2023-06-22T12:27:43-04:00

Sales Intelligence The Art of Sales Forecasting What is Sales Forecasting? Ultimately, the art of sales forecasting is about balancing data-driven analysis with intuition and experience.  It requires a deep understanding of your market, customers, and business operations as well as a willingness to adapt and iterate as needed.  [...]

The Art of Sales Forecasting2023-06-22T12:27:43-04:00

Unlocking the Power of Influencer Marketing

2023-06-15T11:28:30-04:00

#InfluencerLife Unlocking the Power of Influencer Marketing Influencer Marketing is Powerful In today's digital landscape, where social media platforms like Instagram and TikTok dominate, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. This guide aims to provide you with the knowledge [...]

Unlocking the Power of Influencer Marketing2023-06-15T11:28:30-04:00

History of Pride Month: Why the NYC Pride March is Not a Parade

2023-06-07T11:50:11-04:00

History of Pride Month Why the NYC Pride March is Not a Parade The NYC Pride March is so much more than a parade. Throughout the month of June, events are held across the country celebrating and advocating for the Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual, [...]

History of Pride Month: Why the NYC Pride March is Not a Parade2023-06-07T11:50:11-04:00
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