Streaming The Streaming Revolution is Here The Streaming Revolution The streaming wars are heating up, and linear TV is losing ground. In July 2023, streaming services accounted for a record 38.7% of total TV usage in the United States, surpassing linear TV (broadcast and cable) for the first time [...]
Working @ SRDS Sport and Company Culture for a Cause We are thrilled to announce that SRDS, part of Adwanted Group, has made a donation to support the incredible work of the Ali Forney Center! This contribution represents our commitment to creating a positive impact and making a difference [...]
Sales Intelligence The Art of Sales Forecasting What is Sales Forecasting? Ultimately, the art of sales forecasting is about balancing data-driven analysis with intuition and experience. It requires a deep understanding of your market, customers, and business operations as well as a willingness to adapt and iterate as needed. [...]
#InfluencerLife Unlocking the Power of Influencer Marketing Influencer Marketing is Powerful In today's digital landscape, where social media platforms like Instagram and TikTok dominate, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. This guide aims to provide you with the knowledge [...]
History of Pride Month Why the NYC Pride March is Not a Parade The NYC Pride March is so much more than a parade. Throughout the month of June, events are held across the country celebrating and advocating for the Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual, [...]
Mental Health Matters Building a Supportive Work Environment Mental Health in the Workplace As we reflect on Mental Health Awareness Month, I can’t help but think about the frustration and issues that exist surrounding mental health and the awareness or lack thereof in today’s society and especially in the [...]
Out-of-Home Out-of-Home Advertising: How Billboards, Transit Ads, and Guerrilla Marketing Tactics are Still Relevant in the Digital Age Out-of-home (OOH) advertising is a form of advertising that reaches consumers when they are outside their homes. It can take many forms, including billboards, transit ads, and guerrilla marketing tactics. While [...]
The Media Leader Spotlight: March 1-7 March [Media] Madness A TikTok ban, advertising declines, and lots of ESG and DEI talk. In this week's The Media Leader: A TikTok ban and its impact on advertising, mistrust in podcast data, and lots of ESG and DEI talk. Here's a [...]
SRDS is Part of Adwanted Group Heather Petaccio appointed as CEO of Adwanted US Please join us in congratulating Heather on this very well deserved milestone. SRDS is pleased to announce Heather Petaccio as CEO of Adwanted US. Heather, who currently serves as President of SRDS, will be [...]
Celebrating the History of SRDS 104 Years, Happy Birthday SRDS! Walter Botthof, along with Alvin "Al" Beirnes who was his secretary, formed a company with the brand name SRDQ. February 14, 2023 | by Heather Petaccio Happy Valentine’s Day and Happy Birthday to SRDS! I am proud to [...]
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