Where Media Decisions are Made®

Identify, Evaluate, Connect.

Navigate the Media Landscape

Agencies and brands use SRDS as an affordable, all-in-one resource to find and compare digital and traditional media across business, consumer and geographic audiences. They rely on this extensive dataset of U.S. media to make informed decisions and initiate contact with media reps directly from the planning platform.

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Plan Smarter Campaigns

Plan better campaigns. With so many media brands in evolving media channels, it can be difficult to find standardized, current data organized by market. Agencies and clients want media plans in just a few days, leaving little time for calling and meeting sales reps.

Plan Smarter Campaigns

Plan better campaigns. With so many media brands in evolving media channels, it can be difficult to find standardized, current data organized by market. Agencies and clients want media plans in just a few days, leaving little time for calling and meeting sales reps.

Plan Smarter Campaigns-woman making advertising spending choices on a tablet

Increased Efficiency

With SRDS access, brands and planning and buying agencies find everything they need to identify, evaluate and connect with media owners. Media-specific databases cover rates and contacts, audience metrics and more, along with education, resources and training tools to help shape the right media strategy.

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SRDS in Action

Now Available
at SRDS: Zeus Prime

Buy ad inventory in real time, at the speed at which news happens.

SRDS has partnered with Zeus Prime to provide a more seamless planning and buying experience. With just a few clicks, you can launch a campaign that will reach millions across a brand-safe publisher network.

Now Available:
Advanced TV Source

Navigate the complex and evolving advanced TV landscape.

Quickly grasp the value propositions of 125+ ad tech companies operating in the CTV and OTT space. Create POVs with company profiles, contacts, audience data, content, channels, targeting and ad opportunities.

Minority-Owned
Media

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Support your supplier-diversity programs and media spending goals.

Bolster your diversity projects and spending pledges with the SRDS Minority Ownership Report. This report identifies media that are at least 51% owned and controlled by women and/or minority groups.

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Companies That Depend on SRDS

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The Media Leader

In partnership with SRDS, The Media Leader is a platform for news analysis, opinion and data-led features for media industry professionals. Learn More.