Where Media Decisions are Made®

Media Planning and Buying Solutions

Navigate the Media Planning Landscape

Agencies and brands use SRDS as an affordable, all-in-one resource for media planning and media buying. With SRDS, easily find and compare digital and traditional media across business, consumer, and geographic audiences. Agencies rely on this extensive set of data on U.S. media to make informed media buying decisions and initiate contact with media reps directly from the platform.

Make informed media decisions with SRDS.
Plan media campaigns with current data.

Plan Smarter Media Campaigns

Find everything you need to identify, evaluate, and connect with media owners. Access the correct data to make intelligent media buying decisions. SRDS media-specific databases cover advertising rates, audience metrics, and media contacts, as well as resources and training tools for media planning so that you can help shape the right strategy for your client.

Increase Media Planning Efficiency

With so many media brands in evolving channels, it can be difficult to find standardized and current data to make informed media buying decisions. Agencies and clients want media plans in just a few days, leaving little time to call sales reps or search the web. Therefore, SRDS is an all-in-one resource to increase efficiency when planning media campaigns.

Find media databases with SRDS.

SRDS in Action

Coming Soon
Podcast Data by SRDS

Podcast Data by SRDS

The sound choice for Podcast Data.

We are thrilled to announce that we are launching our podcast data soon! All the information to help you make confident decisions, with none of the time wasted.

Now Available:
Advanced TV Source

Navigate the complex and evolving advanced TV landscape.

Quickly grasp the value propositions of 125+ ad tech companies operating in the CTV and OTT space. Create POVs with company profiles, contacts, audience data, content, channels, targeting and ad opportunities.

Minority-Owned
Media

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Support your supplier-diversity programs and media spending goals.

Bolster your diversity projects and spending pledges with the SRDS Minority Ownership Report. This report identifies media that are at least 51% owned and controlled by women and/or minority groups.

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Companies That Depend on SRDS

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The Media Leader

In partnership with SRDS, The Media Leader is a platform for news analysis, opinion and data-led features for media industry professionals. Learn More.