Business Publication Media Buying

SRDS Business Publication Advertising Source™ 

Access an extensive range of media buying and planning information for more than 4,700 trade media, including print journals that cater to business-to-business audiences, with the SRDS Business Publication Advertising Source™ database. With this platform, you can efficiently identify and evaluate B2B media publications and healthcare journals that align with your advertising campaign requirements. Gain valuable insights to help you make informed decisions and achieve your advertising goals.

  • Uncover unknown or niche titles across 190 B2B and Healthcare categories
  • Save time using enhanced search, filter and sort options.
  • Access advertising rates, issue & closing dates
  • Seamlessly analyze and verify circulation data with access to key industry audit reports from BPA Worldwide and Alliance of Audited Media (AAM)
  • Easily build consideration sets and export data to reports
  • Quickly activate your plans by connecting with publishers using RFI tools.
Example of a business publication media buying listing in the SRDS database.
Laptop with Business Publications Info Screens

Make informed business publication media buying decisions with all the data points you need:

  • SRDS category
  • Editorial profile
  • Publication frequency
  • Website and media kit links
  • Contact information and RFI email addresses
  • Publisher owner or affiliation
  • Personnel and branch offices
  • Circulation data and audit reports
  • Rates and policies
  • Issue and closing dates
  • Special feature issues
  • General specifications
  • Many publishers include video media kits, research and audience profiles, positioning statements, featured marketing opportunities, logos, and cover images

Bring your skills to the next level with SRDS Academy 

Master the art of B2B Media planning with this self-paced online learning program that includes expert instruction, course exams, and certification. This subscription add-on is great for new media planners or those new to B2B print media. Follow along with media planners through realistic scenarios to see how they answer their client’s challenges using SRDS. Learn more

Mastering digital media data and ad buying with SRDS Academy.

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