Newspaper Advertising Data

Newspaper Advertising Source

The SRDS Newspaper Advertising Source gives you comprehensive planning data on over 6,000 daily U.S. papers, newspaper groups, community papers, alternatives, shoppers, and classifieds.

Identify, Evaluate and Connect

Efficiently identify and evaluate national and local papers that meet your ad campaign needs

  • Learn how to pinpoint national and local newspapers in over 210 Nielsen designated market areas (DMAs)
  • Save time using enhanced search, filter and sort options, including market look-ups by zip code, county, city and state
  • Access advertising rates, issue & closing dates
  • Seamlessly analyze and verify circulation data with access to key industry audit reports from AAM and CVC
  • Tap into county-defined maps and demographic profiles for all 210 DMAs
  • Easily build consideration sets and export data to reports
  • Quickly activate your plans by connecting with publishers
Image of the Star Ledger information with the specifics blurred out
Laptop with Newspaper Information

Make informed newspaper advertising decisions with all the data points you need to compile a plan.

  • Geographic market
  • Editorial profile
  • Publication frequency
  • Website and media kit links
  • Contact information and RFI email addresses
  • Publisher owner or affiliation
  • Personnel and branch offices
  • Circulation data and audit reports
  • Weekday and Sunday rates and policies
  • Issue and closing dates
  • General specifications
  • Many publishers include video media kits, research and audience profiles, positioning statements, featured marketing opportunities, logos, and cover images

Bring your skills to the next level with SRDS Academy 

Master the art of newspaper planning with this self-paced online learning program that includes expert instruction, course exam, and certification. This subscription add-on is great for new media planners or those new to newspaper media! Learn more

Mastering digital media data and ad buying with SRDS Academy.

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Unlimited single-user access to this online service for 1 year