Meet the Demands of an Increasingly Diverse Media Marketplace
Now more than ever companies are embracing diversity in the workforce and in the content they produce across media platforms. Here at SRDS we support and prioritize this movement and have complied a database with over 5,000 listings specifically focused on media outlets that reach multicultural and inclusive audiences. Streamline your campaign planning with SRDS and filter your results to isolate your target audience demographic.
SRDS Audience Segments:
People with Disabilities
Identify, Evaluate, and Connect with Inclusive Media
Understand the diverse media landscape
Discover new options that reach your target audience across 270 categories in 300 local markets
Fill gaps and blind spots in your data
Save time using enhanced search options that overlay media channels, categories, local markets and audience segments
Tap into county-defined maps and demographic profiles for all 210 DMAs
Easily build consideration sets and export data to reports
Quickly activate your plans by connecting with publishers and media reps
Contact us today to understand the minority-owned and inclusive media landscape and identify titles that meet your criteria.
Support your supplier-diversity programs and diversify your media spend.
Businesses across all industries are embracing supplier diversity programs that proactively encourage the use of minority and women-owned companies. SRDS clients specifically are pledging to diversify their media spend by allocating advertising dollars to media that is owned and controlled by these groups.
SRDS has prioritized this movement by creating the SRDS Minority Ownership Report. The report bolsters diversity research projects and spending pledges by identifying media that are at least 51% owned and controlled by women and minority groups.
SRDS Minority Ownership Report can help you:
Understand the minority-owned media landscape
Identify titles that meet your inclusive media campaign or spending requirements
Analyze if campaign spending goals are met
Study market segments, counts and trends by category for use in research projects
Easily append to your own datasets for analysis
Fill gaps and blind spots in your own research
Use the Minority Ownership Report to Analyze, Plan, and Measure:
People with Disabilities
Digital & Ad Networks
TV & Cable
SRDS Category and Geographic Market
Owner ID and Name
Minority Ownership Category
Contact us today to learn more about the minority-owned media landscape and how
the SRDS Minority Ownership Report can help diversify your campaign.