Still plenty of room for ‘local’ in an increasingly globalized content landscape Feb 18, 2022  |  Ahmed Elkady When compared to traditional broadcasting, the streaming industry is still more volatile, argues David Mercer, Founder and Principal Analyst of Cogitans Insights. In a world where content can cross borders and achieve [...]

Marketers now define TV as linear and streaming but they need to spend more on OTT/CTV for incremental reach Nov 16, 2022  |  Ahmed Elkady A report published by TVSquared – the measurement and attribution solution provider for converged TV – shows that more than 75% of media buyers across [...]