SRDS Blog

The SRDS Evolution 105 Years Later

2024-02-16T12:53:35-05:00

Happy Birthday! SRDS Turns 105 SRDS at 105: Navigating a Century of Media Evolution and Beyond The evolution of SRDS Media - As SRDS celebrates its remarkable milestone of 105 years, it's a moment to reflect on its enduring legacy and the transformative journey through a century of media [...]

The SRDS Evolution 105 Years Later2024-02-16T12:53:35-05:00

Class is in Session: Get Certified The New and Improved SRDS Academy

2024-01-08T16:06:48-05:00

Class is in Session: The New and Improved SRDS Academy Introducing SRDS Academy Media planning and buying is an ever-changing industry and new ideas seem to arise daily. Getting certified in SRDS Academy is a self-paced learning program that provides expert instruction in media planning through using the SRDS [...]

Class is in Session: Get Certified The New and Improved SRDS Academy2024-01-08T16:06:48-05:00

Broadcast Media: The Secret Weapon for E-commerce Marketers in 2024

2023-11-30T14:25:20-05:00

Broadcast Media The Secret Weapon for E-Commerce Marketers in 2024 The e-commerce landscape is constantly evolving, and with it, the challenges faced by marketers. One of the most pressing issues is the rising cost of customer acquisition (CAC). As competition intensifies, e-commerce marketers are struggling to find new and [...]

Broadcast Media: The Secret Weapon for E-commerce Marketers in 20242023-11-30T14:25:20-05:00

SRDS: Volunteer Day 2023

2023-10-05T10:46:48-04:00

Life @ SRDS Volunteer Day at Queensbridge Park Last week employees from our New York City office participated in a day of service hosted by Partnerships for Parks. “A unique public-private partnership between City Parks Foundation and NYC Parks,” Partnerships for Parks “supports and champions neighborhood volunteers by providing [...]

SRDS: Volunteer Day 20232023-10-05T10:46:48-04:00

The Rise of Podcast Advertising

2023-09-29T11:24:33-04:00

Podcasts The Rise of Podcast Advertising The Rise of Podcast Advertising In the media industry, it seems like ways to reach your target audience change daily. This can be a challenge for advertisers who are constantly on the lookout for different channels to run effective campaigns. One channel that [...]

The Rise of Podcast Advertising2023-09-29T11:24:33-04:00

The Streaming Revolution is Here

2023-08-17T12:10:47-04:00

Streaming The Streaming Revolution is Here The Streaming Revolution The streaming wars are heating up, and linear TV is losing ground. In July 2023, streaming services accounted for a record 38.7% of total TV usage in the United States, surpassing linear TV (broadcast and cable) for the first time [...]

The Streaming Revolution is Here2023-08-17T12:10:47-04:00

Sport and Company culture for a cause

2023-07-20T12:21:52-04:00

Working @ SRDS Sport and Company Culture for a Cause We are thrilled to announce that SRDS, part of Adwanted Group, has made a donation to support the incredible work of the Ali Forney Center! This contribution represents our commitment to creating a positive impact and making a difference [...]

Sport and Company culture for a cause2023-07-20T12:21:52-04:00

The Art of Sales Forecasting

2023-06-22T12:27:43-04:00

Sales Intelligence The Art of Sales Forecasting What is Sales Forecasting? Ultimately, the art of sales forecasting is about balancing data-driven analysis with intuition and experience.  It requires a deep understanding of your market, customers, and business operations as well as a willingness to adapt and iterate as needed.  [...]

The Art of Sales Forecasting2023-06-22T12:27:43-04:00

Unlocking the Power of Influencer Marketing

2023-06-15T11:28:30-04:00

#InfluencerLife Unlocking the Power of Influencer Marketing Influencer Marketing is Powerful In today's digital landscape, where social media platforms like Instagram and TikTok dominate, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. This guide aims to provide you with the knowledge [...]

Unlocking the Power of Influencer Marketing2023-06-15T11:28:30-04:00

History of Pride Month: Why the NYC Pride March is Not a Parade

2023-06-07T11:50:11-04:00

History of Pride Month Why the NYC Pride March is Not a Parade The NYC Pride March is so much more than a parade. Throughout the month of June, events are held across the country celebrating and advocating for the Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual, [...]

History of Pride Month: Why the NYC Pride March is Not a Parade2023-06-07T11:50:11-04:00
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