The e-commerce landscape is constantly evolving, and with it, the challenges faced by marketers. One of the most pressing issues is the rising cost of customer acquisition (CAC). As competition intensifies, e-commerce marketers are struggling to find new and effective ways to reach potential customers without breaking the bank.
In this increasingly competitive environment, broadcast media is emerging as unlikely allies for e-commerce marketers. With their vast reach and troves of data, broadcast media companies are well-positioned to help e-commerce brands overcome their marketing hurdles and achieve their growth goals.