About SRDS

This author has not yet filled in any details.
So far SRDS has created 20 blog entries.

Out-of-Home Advertising: How Billboards, Transit Ads, and Guerrilla Marketing Tactics are Still Relevant in the Digital Age

2026-05-13T00:25:39-04:00

Out-of-Home Out-of-Home Advertising: How Billboards, Transit Ads, and Guerrilla Marketing Tactics are Still Relevant in the Digital Age Out-of-home (OOH) advertising is a form of advertising that reaches consumers when they are outside their homes. It can take many forms, including billboards, transit ads, and guerrilla marketing tactics. While [...]

Out-of-Home Advertising: How Billboards, Transit Ads, and Guerrilla Marketing Tactics are Still Relevant in the Digital Age2026-05-13T00:25:39-04:00

March [Media] Madness: Advertising declines, TikTok ban, and lots of ESG talk.

2026-05-13T00:25:54-04:00

The Media Leader Spotlight: March 1-7 March [Media] Madness A TikTok ban, advertising declines, and lots of ESG and DEI talk. In this week's The Media Leader: A TikTok ban and its impact on advertising, mistrust in podcast data, and lots of ESG and DEI talk. Here's a [...]

March [Media] Madness: Advertising declines, TikTok ban, and lots of ESG talk.2026-05-13T00:25:54-04:00

SRDS Media Services for Libraries and Universities

2026-05-13T00:25:56-04:00

Real-World Tools for Media Research SRDS - Who Needs Access? With SRDS media services and database tools, university students and library patrons can conduct media research. The SRDS platform offers students and patrons of libraries and universities the opportunity to conduct media research and create successful marketing and [...]

SRDS Media Services for Libraries and Universities2026-05-13T00:25:56-04:00

Spotify’s big bet on podcasts: what we’ve learned

2026-05-13T00:25:59-04:00

Podcast Data Coming Soon to SRDS Spotify's Big Bet on Podcasts Teaching us a lesson or 'expensive marketing': what we've learned from Spotify's big bet on podcasts Feb 9 2023  |  Ella Sagar Spotify is now talking more about ‘efficiency’ and less about expanding its sizeable [...]

Spotify’s big bet on podcasts: what we’ve learned2026-05-13T00:25:59-04:00

Heather Petaccio appointed CEO of Adwanted US

2026-05-13T00:26:02-04:00

SRDS is Part of Adwanted Group Heather Petaccio appointed as CEO of Adwanted US Please join us in congratulating Heather on this very well deserved milestone. SRDS is pleased to announce Heather Petaccio as CEO of Adwanted US. Heather, who currently serves as President of SRDS, will be [...]

Heather Petaccio appointed CEO of Adwanted US2026-05-13T00:26:02-04:00

Are Streaming Services Reverting Back to Traditional TV Channels?

2026-05-13T00:26:08-04:00

The Increasing Popularity of FAST Channels Are Streaming Services Reverting Back to Traditional TV Channels? Warner Bros Discovery deal with Roku, Tubi brings Warner Bros-branded free ad-supported TV (FAST) channels to their streaming services. Warner Bros Discovery recently signed an agreement with Roku and Tubi to introduce free, [...]

Are Streaming Services Reverting Back to Traditional TV Channels?2026-05-13T00:26:08-04:00

Using the SRDS Database for Media Planning

2026-05-13T00:26:11-04:00

Navigate the Media Planning Landscape Using the SRDS Database for Media Planning SRDS can do that? Here are several useful tips to get you started when using the SRDS Database for media planning. Agencies and brands use SRDS as an affordable, all-in-one resource for media planning and media [...]

Using the SRDS Database for Media Planning2026-05-13T00:26:11-04:00

Spotlight on Minority-Owned Media

2026-05-13T00:26:14-04:00

Celebrating Black History Month A Spotlight on Minority-Owned Media This month, we are highlighting a few of the minority-owned and inclusive media companies in the United States. In celebration of  Black History Month, we are highlighting a few of the many black-owned and inclusive media companies in the [...]

Spotlight on Minority-Owned Media2026-05-13T00:26:14-04:00

10 Best Practices for Digital Media Planning

2026-05-13T00:26:17-04:00

Best Practices for Successful Campaigns 10 Best Practices for Digital Media Planning All successful media campaigns begins with planning and strategy. Here are ten best practices to turn you into a digital media planning hero. Digital media planning is the process of strategizing, selecting, and coordinating digital media [...]

10 Best Practices for Digital Media Planning2026-05-13T00:26:17-04:00
SRDS

  • 286 Madison Ave, New York, NY 10017

  • Monday-Friday: 8am – 5pm

  • 800.851.7737

Privacy Policy

Accessibility

Services

© Copyright 2026 | SRDS 2024 | SRDS is an equal opportunity employer

Accessibility Toolbar

This website uses cookies and third party services. Ok
Go to Top