The Media Leader Spotlight: March 1-7

March [Media] Madness

A TikTok ban, advertising declines, and lots of ESG and DEI talk.

In this week’s The Media Leader: A TikTok ban and its impact on advertising, mistrust in podcast data, and lots of ESG and DEI talk. Here’s a quick look at the biggest media stories that caught our attention during the week of March 6, 2023.

Media buyers warn lack of podcast data is holding back spend

A lack of audience measurement and mistrust in data is holding back spend in the medium, despite overwhelming interest from advertisers.

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How TikTok’s new teen policy could drive up ad costs

Teens making a video for TikTok. A TikTok ban is limiting the amount of time teens can spend on the app.

Limiting teens’ usage of TikTok could create artificial scarcity of content and ad inventory, media buyers warn.

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The rising cost of ESG inaction is becoming untenable

Coins in a glass jar depicting rising cost of ESG.

ESG should take precedence when planning for another year of economic uncertainty.

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March 7, 2023 | Suzie Coen

Five signs a company is genuinely committed to Diversity and Inclusion.

Five signs a company is genuinely committed to diversity and inclusion

How do you know if companies truly value and prioritize DEI?

Diversity, equity and inclusion (DEI) has been a hot topic among business leaders for years, with recent legislation such as gender pay gap publishing and women on boards helping to steer companies in the right direction.

The positive impact of diversity and inclusion on everything from employee morale to innovation is pushing employers to become more transparent about their stance as well as their hiring practices, to ensure a better workplace and society.

According to a 2021 Glassdoor survey, “67% of job seekers consider workplace diversity an important factor when considering employment opportunities, and more than 50% of current employees want their workplace to do more to increase diversity.”

It doesn’t stop at hiring and recruitment. Investing in DEI initiatives can also help businesses to grow and innovate, attract new customers and clients, and enhance the employer’s brand and reputation.

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SRDS prioritizes media diversity by maintaining and promoting minority-owned and inclusive media verticals. Our minority ownership report identifies media that are at least 51% owned and controlled by women and minority groups. We are committed to creating and maintaining a media database that highlights multicultural & inclusive media audiences to support diversity.

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