Multicultural and Inclusive Media

Meet the demands of an increasingly diverse media marketplace.

Advance your campaign planning with a centralized source for efficiently identifying and comparing over 4,700 media outlets that reach multicultural and inclusive audiences.

Identify, Evaluate and Connect with Inclusive Media

• Understand the diverse media landscape
• Discover new and niche options that reach your target audience across 270 categories and 300 local markets
• Fill gaps and blind spots in your data
• Save time using enhanced search options that overlay media channels, categories, local markets and audience segments
• Tap into county-defined maps and demographic profiles for all 210 DMAs
• Easily build consideration sets and export data to reports
• Quickly activate your plans by connecting with publishers and media reps

Multi-Channel Coverage

• Business Publications
• Consumer Magazines
• Newspapers
• Radio
• Digital & Ad Networks
• TV & Cable
• Direct Marketing
• Out-of-Home

Data Points

• Media channel
• Audience segment
• SRDS category and geographic market
• Media profile
• Website and media kit links
• Contact information and RFI email addresses
• Owner and affiliations
• Personnel and branch offices
• Rates and metrics
• Media-specific data

Support your supplier-diversity programs and diversify your media spend.

Businesses across all industries are embracing supplier diversity programs that proactively encourage the use of minority and women-owned companies. SRDS clients specifically are pledging to diversify their media spend by allocating advertising dollars to media that is owned and controlled by these groups. SRDS has prioritized this movement by creating the SRDS Minority Ownership Report. The report bolsters diversity research projects and spending pledges by identifying media that are at least 51% owned and controlled by women and minority groups. Learn More