Media planning resources and news from SRDS. Find everything you need to identify, evaluate, and connect with media owners. Read tips and tricks, expert advice, and industry trends.

Get insights and information on how, when, where, and why your business shares media content with your audience. Decide what media will be shared and which channels you’ll use to boost reach, engagements, conversions, ROI, and more.

With so many evolving media channels, it can be difficult to find standardized and current data to make informed media buying decisions. Agencies and clients want media plans in just a few days, leaving little time to call sales reps or search the web. Therefore, SRDS is an all-in-one resource to increase efficiency when planning media campaigns.

Beyond Cookies: Strategies for Media Buyers in the Privacy-First Era

2024-04-22T14:48:46-04:00

Data Privacy Beyond Cookies: Strategies for Media Buyers in the Privacy-First Era SRDS is here to help you navigate the cookieless future. Get ready for the upcoming cookieless era of 2025 with our detailed guide designed specifically for media buyers. With Chrome planning to remove third-party cookies by 2024, [...]

Beyond Cookies: Strategies for Media Buyers in the Privacy-First Era2024-04-22T14:48:46-04:00

Empowering Client Collaboration: Transforming Advertising with AdwOne

2024-04-22T11:56:43-04:00

Campaign Planning Empowering Client Collaboration: Transforming Advertising with AdwOne   Empowering your clients goes beyond optimizing internal operations; it's about forging stronger bonds and collaboration. With AdwOne, transparency is paramount. Our centralized repository eradicates information silos, ensuring clients have a comprehensive view of campaigns. Visual storytelling converts complex strategies [...]

Empowering Client Collaboration: Transforming Advertising with AdwOne2024-04-22T11:56:43-04:00

The Love-Hate Relationship with Advertising

2024-03-27T14:16:32-04:00

Advertising The Love-Hate Relationship: People Don't Like Ads, Except When They Do The Love-Hate Relationship with Advertising In today's digitally saturated world, advertisements bombard us from every angle. From billboards lining our highways to sponsored posts flooding our social media feeds, it often feels like there's no escaping the relentless [...]

The Love-Hate Relationship with Advertising2024-03-27T14:16:32-04:00

The SRDS Evolution 105 Years Later

2024-04-19T14:15:12-04:00

Happy Birthday! SRDS Turns 105 SRDS at 105: Navigating a Century of Media Evolution and Beyond The evolution of SRDS Media - As SRDS celebrates its remarkable milestone of 105 years, it's a moment to reflect on its enduring legacy and the transformative journey through a century of media [...]

The SRDS Evolution 105 Years Later2024-04-19T14:15:12-04:00

Class is in Session: Get Certified The New and Improved SRDS Academy

2024-01-08T16:06:48-05:00

Class is in Session: The New and Improved SRDS Academy Introducing SRDS Academy Media planning and buying is an ever-changing industry and new ideas seem to arise daily. Getting certified in SRDS Academy is a self-paced learning program that provides expert instruction in media planning through using the SRDS [...]

Class is in Session: Get Certified The New and Improved SRDS Academy2024-01-08T16:06:48-05:00

Using the SRDS Database for Media Planning

2023-03-20T12:41:12-04:00

Navigate the Media Planning Landscape Using the SRDS Database for Media Planning SRDS can do that? Here are several useful tips to get you started when using the SRDS Database for media planning. Agencies and brands use SRDS as an affordable, all-in-one resource for media planning and media [...]

Using the SRDS Database for Media Planning2023-03-20T12:41:12-04:00

10 Best Practices for Digital Media Planning

2023-03-20T12:41:18-04:00

Best Practices for Successful Campaigns 10 Best Practices for Digital Media Planning All successful media campaigns begins with planning and strategy. Here are ten best practices to turn you into a digital media planning hero. Digital media planning is the process of strategizing, selecting, and coordinating digital media [...]

10 Best Practices for Digital Media Planning2023-03-20T12:41:18-04:00
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