The Media Leader Spotlight: March 1-7 March [Media] Madness A TikTok ban, advertising declines, and lots of ESG and DEI talk. In this week's The Media Leader: A TikTok ban and its impact on advertising, mistrust in podcast data, and lots of ESG and DEI talk. Here's a [...]
SRDS is Part of Adwanted Group Heather Petaccio appointed as CEO of Adwanted US Please join us in congratulating Heather on this very well deserved milestone. SRDS is pleased to announce Heather Petaccio as CEO of Adwanted US. Heather, who currently serves as President of SRDS, will be [...]
Celebrating the History of SRDS 104 Years, Happy Birthday SRDS! Walter Botthof, along with Alvin "Al" Beirnes who was his secretary, formed a company with the brand name SRDQ. February 14, 2023 | by Heather Petaccio Happy Valentine’s Day and Happy Birthday to SRDS! I am proud to [...]
Navigate the Media Planning Landscape Using the SRDS Database for Media Planning SRDS can do that? Here are several useful tips to get you started when using the SRDS Database for media planning. Agencies and brands use SRDS as an affordable, all-in-one resource for media planning and media [...]
Celebrating Black History Month A Spotlight on Minority-Owned Media This month, we are highlighting a few of the minority-owned and inclusive media companies in the United States. In celebration of Black History Month, we are highlighting a few of the many black-owned and inclusive media companies in the [...]
Best Practices for Successful Campaigns 10 Best Practices for Digital Media Planning All successful media campaigns begins with planning and strategy. Here are ten best practices to turn you into a digital media planning hero. Digital media planning is the process of strategizing, selecting, and coordinating digital media [...]
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