Class is in Session: The New and Improved SRDS Academy Introducing SRDS Academy Media planning and buying is an ever-changing industry and new ideas seem to arise daily. Getting certified in SRDS Academy is a self-paced learning program that provides expert instruction in media planning through using the SRDS [...]
Podcasts The Rise of Podcast Advertising The Rise of Podcast Advertising In the media industry, it seems like ways to reach your target audience change daily. This can be a challenge for advertisers who are constantly on the lookout for different channels to run effective campaigns. One channel that [...]
Streaming The Streaming Revolution is Here The Streaming Revolution The streaming wars are heating up, and linear TV is losing ground. In July 2023, streaming services accounted for a record 38.7% of total TV usage in the United States, surpassing linear TV (broadcast and cable) for the first time [...]
Sales Intelligence The Art of Sales Forecasting What is Sales Forecasting? Ultimately, the art of sales forecasting is about balancing data-driven analysis with intuition and experience. It requires a deep understanding of your market, customers, and business operations as well as a willingness to adapt and iterate as needed. [...]
#InfluencerLife Unlocking the Power of Influencer Marketing Influencer Marketing is Powerful In today's digital landscape, where social media platforms like Instagram and TikTok dominate, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. This guide aims to provide you with the knowledge [...]
Mental Health Matters Building a Supportive Work Environment Mental Health in the Workplace As we reflect on Mental Health Awareness Month, I can’t help but think about the frustration and issues that exist surrounding mental health and the awareness or lack thereof in today’s society and especially in the [...]
Out-of-Home Out-of-Home Advertising: How Billboards, Transit Ads, and Guerrilla Marketing Tactics are Still Relevant in the Digital Age Out-of-home (OOH) advertising is a form of advertising that reaches consumers when they are outside their homes. It can take many forms, including billboards, transit ads, and guerrilla marketing tactics. While [...]
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