Life @ Adwanted Transforming Morningside Park Earth Month 2024 To celebrate Earth Month, Adwanted SRDS employees from the New York City office participated in a day of service at Morningside Park earlier this week. Hosted by the Partnerships for Parks , the event drew over 100 corporate volunteers from several [...]
Data Privacy Beyond Cookies: Strategies for Media Buyers in the Privacy-First Era SRDS is here to help you navigate the cookieless future. Get ready for the upcoming cookieless era of 2025 with our detailed guide designed specifically for media buyers. With Chrome planning to remove third-party cookies by 2024, [...]
Campaign Planning Empowering Client Collaboration: Transforming Advertising with AdwOne Empowering your clients goes beyond optimizing internal operations; it's about forging stronger bonds and collaboration. With AdwOne, transparency is paramount. Our centralized repository eradicates information silos, ensuring clients have a comprehensive view of campaigns. Visual storytelling converts complex strategies [...]
Advertising The Love-Hate Relationship: People Don't Like Ads, Except When They Do The Love-Hate Relationship with Advertising In today's digitally saturated world, advertisements bombard us from every angle. From billboards lining our highways to sponsored posts flooding our social media feeds, it often feels like there's no escaping the relentless [...]
Happy Birthday! SRDS Turns 105 SRDS at 105: Navigating a Century of Media Evolution and Beyond The evolution of SRDS Media - As SRDS celebrates its remarkable milestone of 105 years, it's a moment to reflect on its enduring legacy and the transformative journey through a century of media [...]
Class is in Session: The New and Improved SRDS Academy Introducing SRDS Academy Media planning and buying is an ever-changing industry and new ideas seem to arise daily. Getting certified in SRDS Academy is a self-paced learning program that provides expert instruction in media planning through using the SRDS [...]
Podcasts The Rise of Podcast Advertising The Rise of Podcast Advertising In the media industry, it seems like ways to reach your target audience change daily. This can be a challenge for advertisers who are constantly on the lookout for different channels to run effective campaigns. One channel that [...]
Streaming The Streaming Revolution is Here The Streaming Revolution The streaming wars are heating up, and linear TV is losing ground. In July 2023, streaming services accounted for a record 38.7% of total TV usage in the United States, surpassing linear TV (broadcast and cable) for the first time [...]
Sales Intelligence The Art of Sales Forecasting What is Sales Forecasting? Ultimately, the art of sales forecasting is about balancing data-driven analysis with intuition and experience. It requires a deep understanding of your market, customers, and business operations as well as a willingness to adapt and iterate as needed. [...]
#InfluencerLife Unlocking the Power of Influencer Marketing Influencer Marketing is Powerful In today's digital landscape, where social media platforms like Instagram and TikTok dominate, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. This guide aims to provide you with the knowledge [...]
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