Archives from the SRDS Media Blog featuring news and insights from around the world of Advanced TV and other non-traditional forms of television viewing.
Media planning resources and news from SRDS. Find everything you need to identify, evaluate, and connect with media owners. Read tips and tricks, expert advice, and industry trends.
Podcasts The Rise of Podcast Advertising The Rise of Podcast Advertising In the media industry, it seems like ways to reach your target audience change daily. This can be a challenge for advertisers who are constantly on the lookout for different channels to run effective campaigns. One channel that [...]
Streaming The Streaming Revolution is Here The Streaming Revolution The streaming wars are heating up, and linear TV is losing ground. In July 2023, streaming services accounted for a record 38.7% of total TV usage in the United States, surpassing linear TV (broadcast and cable) for the first time [...]
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