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So far SRDS has created 17 blog entries.

Out-of-Home Advertising: How Billboards, Transit Ads, and Guerrilla Marketing Tactics are Still Relevant in the Digital Age

2023-05-25T16:06:32-04:00

Out-of-Home Out-of-Home Advertising: How Billboards, Transit Ads, and Guerrilla Marketing Tactics are Still Relevant in the Digital Age Out-of-home (OOH) advertising is a form of advertising that reaches consumers when they are outside their homes. It can take many forms, including billboards, transit ads, and guerrilla marketing tactics. While [...]

Out-of-Home Advertising: How Billboards, Transit Ads, and Guerrilla Marketing Tactics are Still Relevant in the Digital Age2023-05-25T16:06:32-04:00

March [Media] Madness: Advertising declines, TikTok ban, and lots of ESG talk.

2023-03-20T12:44:47-04:00

The Media Leader Spotlight: March 1-7 March [Media] Madness A TikTok ban, advertising declines, and lots of ESG and DEI talk. In this week's The Media Leader: A TikTok ban and its impact on advertising, mistrust in podcast data, and lots of ESG and DEI talk. Here's a [...]

March [Media] Madness: Advertising declines, TikTok ban, and lots of ESG talk.2023-03-20T12:44:47-04:00

Heather Petaccio appointed CEO of Adwanted US

2023-03-20T12:40:42-04:00

SRDS is Part of Adwanted Group Heather Petaccio appointed as CEO of Adwanted US Please join us in congratulating Heather on this very well deserved milestone. SRDS is pleased to announce Heather Petaccio as CEO of Adwanted US. Heather, who currently serves as President of SRDS, will be [...]

Heather Petaccio appointed CEO of Adwanted US2023-03-20T12:40:42-04:00

Using the SRDS Database for Media Planning

2023-03-20T12:41:12-04:00

Navigate the Media Planning Landscape Using the SRDS Database for Media Planning SRDS can do that? Here are several useful tips to get you started when using the SRDS Database for media planning. Agencies and brands use SRDS as an affordable, all-in-one resource for media planning and media [...]

Using the SRDS Database for Media Planning2023-03-20T12:41:12-04:00

Spotlight on Minority-Owned Media

2023-03-20T12:44:31-04:00

Celebrating Black History Month A Spotlight on Minority-Owned Media This month, we are highlighting a few of the minority-owned and inclusive media companies in the United States. In celebration of  Black History Month, we are highlighting a few of the many black-owned and inclusive media companies in the [...]

Spotlight on Minority-Owned Media2023-03-20T12:44:31-04:00

10 Best Practices for Digital Media Planning

2023-03-20T12:41:18-04:00

Best Practices for Successful Campaigns 10 Best Practices for Digital Media Planning All successful media campaigns begins with planning and strategy. Here are ten best practices to turn you into a digital media planning hero. Digital media planning is the process of strategizing, selecting, and coordinating digital media [...]

10 Best Practices for Digital Media Planning2023-03-20T12:41:18-04:00
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