The Artificial Intelligence Takeover

March 15, 2023 | Omar Oakes

Quality talent needs that spark: How All In will be different this year

Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry’s trade bodies aim to help advertising and media companies improve staff retention, writes the editor.

Not only will the marketing industries be keenly observing the results of the new All In Census, the initiative is attracting fans outside of media and advertising, too. It’s important to remember that no other established business sector runs such a comprehensive exercise in asking questions around diversity, inclusion, mental health and wellbeing at work in this way.

The Labour Party, which is riding high in the opinion polls the year before a likely UK general election, has actively looked at how the Census can be replicated on a wider scale. The banking and accounting sectors are also considering launching their own version of All In.

This time, there will be more questions probing why, for example, people from non-White backgrounds do not feel the industry is inclusive enough. There is also an expanded section on the impact on women of the menopause and for parents and carers, as well as more detailed questions about attitudes to hybrid working now that it has become standard practice across the industry.

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