Celebrating the History of SRDS 104 Years, Happy Birthday SRDS! Walter Botthof, along with Alvin "Al" Beirnes who was his secretary, formed a company with the brand name SRDQ. February 14, 2023 | by Heather Petaccio Happy Valentine’s Day and Happy Birthday to SRDS! I am proud to [...]
The Increasing Popularity of FAST Channels Are Streaming Services Reverting Back to Traditional TV Channels? Warner Bros Discovery deal with Roku, Tubi brings Warner Bros-branded free ad-supported TV (FAST) channels to their streaming services. Warner Bros Discovery recently signed an agreement with Roku and Tubi to introduce free, [...]
Navigate the Media Planning Landscape Using the SRDS Database for Media Planning SRDS can do that? Here are several useful tips to get you started when using the SRDS Database for media planning. Agencies and brands use SRDS as an affordable, all-in-one resource for media planning and media [...]
Celebrating Black History Month A Spotlight on Minority-Owned Media This month, we are highlighting a few of the minority-owned and inclusive media companies in the United States. In celebration of Black History Month, we are highlighting a few of the many black-owned and inclusive media companies in the [...]
Best Practices for Successful Campaigns 10 Best Practices for Digital Media Planning All successful media campaigns begins with planning and strategy. Here are ten best practices to turn you into a digital media planning hero. Digital media planning is the process of strategizing, selecting, and coordinating digital media [...]
Still plenty of room for ‘local’ in an increasingly globalized content landscape Feb 18, 2022 | Ahmed Elkady When compared to traditional broadcasting, the streaming industry is still more volatile, argues David Mercer, Founder and Principal Analyst of Cogitans Insights. In a world where content can cross borders and achieve [...]
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