Real-World Tools for Media Research

SRDS – Who Needs Access?

With SRDS media services and database tools, university students and library patrons can conduct media research.

The SRDS platform offers students and patrons of libraries and universities the opportunity to conduct media research and create successful marketing and advertising campaigns. Through the online media planning platform, agencies and advertisers can effortlessly connect with media brands that align with their goals.

For students who are acquiring new marketing skills, SRDS is an indispensable tool. By utilizing SRDS, students can access the latest data across evolving media channels such as print, digital, TV, radio, and out-of-home.

Who Needs Access to SRDS Media Services?

Professors: Professors who teach courses in marketing, advertising, media, communication, and business.

Students: College students studying marketing, advertising, and media, or conducting media research projects.

Libraries: Give your patrons resources to build successful media campaigns.

Small Businesses: Small businesses that plan their own advertising campaigns.

Job Seekers: Job-seekers researching media companies.

An infographic list of types of people who need access to SRDS for media services.

Media Services for Students

In partnership with the American Advertising Federation (AAF), SRDS offers students who participate in the National Advertising Competition (NSAC) access to our platform. SRDS is more than just a crucial resource for media research. It can also furnish historical data on newspaper circulation, newspaper rates, and magazine circulation for Ph.D. research and dissertation projects.

SRDS Academy

Master the art of media planning with SRDS Academy.

SRDS Academy courses enable students to learn how to use critical advertising data and metrics to identify, evaluate, and plan cross-channel advertising campaigns. The self-paced learning program includes expert SRDS instruction, course exams, reference materials, and resume-enhancing certifications, ensuring that users have the tools they need to succeed in their advertising endeavors.

Special pricing for students and individual learners is available. Enroll in the SRDS Master Certification program and access all seven courses for a special price. Learn more.