In partnership with SRDS, The Media Leader is a platform for news analysis, opinion and data-led features for media industry professionals.
Our editorial position is simple –we are 100% Media. i.e. we are 100% focused on the news, issues and themes that matter most to media industry professionals –whether it’s about how we fund media, how we make media, or how we regulate media.
We are not pretending to be a bible for advertising creativity or a place to find lectures about brand marketing effectiveness.
While everyone in the advertising and marketing industry is more than welcome to talk to us and write for us, there is just one condition: they need to have a view about media, the most interesting, disruptive, and dynamic industry on the planet.
So, we’re not going to follow the crowd when it comes to writing about media, tech, and advertising news. We’re going to lead. We are literally calling ourselves The Media Leader to hold ourselves to that standard.