Radio Media

SRDS Radio Advertising Source™ 

The SRDS Radio Media Advertising Source™ gives you comprehensive planning data on over 10,000 U.S. AM/FM commercial radio stations, owners, networks, and rep firms.

Identify, Evaluate and Connect

Increase your radio planning efficiency and make informed local ad-buying decisions.

  • Identify radio stations in both large and unfamiliar markets across 260+ metro survey areas
  • Save time using enhanced search, filter, and sort options, including format and primary demo
  • Identify MSA markets by zip code, county, city, and state
  • Tap into county-defined maps and SQAD quarterly cost-per-point (CPP) estimates
  • Easily build consideration sets and export data to reports
  • Quickly activate your plans by connecting with advertising contacts
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Make informed decisions with all the data points you need to compile a plan.

  • Metro and Non-Metro Market
  • Call letters and slogans
  • County and city of license
  • Format
  • Primary and Secondary audiences
  • Website
  • Owner and affiliated stations
  • Contact information and RFI email addresses
  • GM, sales, promo, programming, billing and traffic personnel
  • Representatives
  • Facilities

Bring your skills to the next level with SRDS Academy 

Master the art of local media planning with this self-paced online learning program that includes expert instruction, course exam, and certification. This subscription add-on is great for new media planners or those new to local media! Learn more

Mastering digital media data and ad buying with SRDS Academy.

Subscribe now! $1,158

Unlimited single-user access to this online service for 1 year