Minority-Owned Media
Multicultural and Inclusive Media
Support your supplier diversity programs and diversify your media spend.
Businesses across all industries are embracing supplier diversity programs that proactively encourage the use of minority and women-owned media. SRDS clients specifically are pledging to diversify their media spend by allocating advertising dollars to media that is owned and controlled by these groups. SRDS prioritizes media diversity programs by maintaining and promoting minority-owned and inclusive media verticals. Therefore, we’ve created the SRDS Minority Ownership Report. The report bolsters diversity research projects and spending pledges by identifying media that are at least 51% owned and controlled by women and minority groups.
SRDS Minority Ownership Report
- Understand the minority-owned media landscape
- Identify titles that meet your inclusive media campaign or spending requirements
- Analyze if campaign spending goals are met
- Study market segments, counts and trends by category for use in research projects
- Easily append to your own datasets for analysis
- Fill gaps and blind spots in your own research
Use the Minority Ownership Report to analyze, plan and measure:
Ownership Categories
- African-American/Black
- Asian-Pacific American
- Asian-Indian American
- People with Disabilities
- Hispanic American
- LGBTQ+
- Native American
- Veterans
- Women
Multi-Channel Coverage
- Business Publications
- Consumer Magazines
- Newspapers
- Radio
- Digital & Ad Networks
- TV & Cable
- Out-of-Home
Data Points
- Media ID
- Media channel
- SRDS category and geographic market
- Contact information
- Owner ID and name
- Minority ownership category
Contact us today to understand the minority-owned and inclusive media landscape and identify titles that meet your criteria. We are committed to creating and maintaining a media database that highlights multicultural & inclusive media audiences to support diversity.
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