Support your supplier-diversity programs and diversify your media spend.
Businesses across all industries are embracing supplier diversity programs that proactively encourage the use of minority and women-owned companies. SRDS clients specifically are pledging to diversify their media spend by allocating advertising dollars to media that is owned and controlled by these groups. SRDS has prioritized this movement by creating the SRDS Minority Ownership Report. The report bolsters diversity research projects and spending pledges by identifying media that are at least 51% owned and controlled by women and minority groups.
Make Informed Decisions
- Understand the minority-owned media landscape
- Identify titles that meet your minority-owned media campaign or spending requirements
- Analyze if campaign spending goals are met
- Study market segments, counts and trends by category for use in research projects
- Easily append to your own datasets for analysis
- Fill gaps and blind spots in your own research