Media Buying for Consumer Magazines

Make Educated Ad Buying Decisions for Consumer Magazines

Consumer Media Advertising Source™

The SRDS online planning platform for media buying in consumer magazines gives you comprehensive planning data for more than 2,800 U.S. print magazines that reach consumer audiences. Discover ad rates, circulation data, and contacts in order to effectively plan marketing campaigns.

  • Quickly analyze and pinpoint magazine titles that reach consumer audiences across 80 categories.
  • Save time using enhanced search, filter, and sort options
  • Access consumer magazine advertising rates, issues & closing dates
  • Seamlessly analyze and verify circulation data with access to key industry audit reports from BPA, AAM, and CVC
  • Understand audience estimates and readership demographics with access to MRI-Simmons data
  • Easily build consideration sets and export data to reports
  • Quickly activate your plans by connecting with publishers using RFI tools
Image showing the information page to Saturday Evening Post with the specs blurred out
Laptop with consumer Magazine info

Make informed decisions with all the data points you need to compile a plan.

  • SRDS category
  • Editorial profile
  • Publication frequency
  • Website and media kit links
  • Contact information and RFI email addresses
  • Publisher owner or affiliation
  • Personnel and branch offices
  • Circulation data and audit reports
  • Audience estimates
  • Rates and policies
  • Issue and closing dates
  • General specifications
  • Many publishers include video media kits, research and audience profiles, positioning statements, featured marketing opportunities, logos, and cover images

Take Your Skills to the Next Level with SRDS Academy

Master the art of media buying for consumer magazines with this self-paced online learning program that includes expert instruction, course exams, and resume-boosting certifications. This subscription add-on is great for new media planners or those new to consumer print media! Learn more

Mastering digital media data and ad buying with SRDS Academy.

Subscribe Now! $1,751

Unlimited single-user access to this online service for 1 year