Media Planning & Buying Calculators
CPM (Cost Per Thousand) allows a media planner to compare media based on two variables: audience and cost. CPM is used as a comparative device. The lowest cost per thousand medium is the most efficient, all other variables being equal. Oftentimes, the media with the lowest cost per thousand are selected, but not always. CPM may be computed for a printed page or broadcast time, and the audience base may be circulation, homes reached, readers, or the number of audience members of any kind of demographic or product usage classification.