Nielsen launches “first-of-its-kind” solution for targeting CTV ads at the person-level Jan 20, 2022 | Ahmed Elkady The audience measurement, data and analytics company Nielsen has launched its new solution – Streaming Signals – aimed at CTV operators and advertisers. The solution determines which individual viewer of a household is [...]
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Why we can’t approach CTV as just another screen Jan 20, 2022 Thomas Bremond TV is home to a rich ensemble of advertising opportunities, but of late, connected TV (CTV) has taken the spotlight. Due to its TV-like experience and digitally inspired technical elements, CTV can offer the quality of [...]
Connected TV World Summit returns to tackle ‘The Great Recalibration’ of TV Feb 09 2022 | The Media Leader News Staff The Connected TV World Summit will be held as an in-person event in London this May. The Mediatel event focuses on ‘The Great Recalibration’ of the television industry and what [...]
More CTV consolidation as TVSquared sells to Innovid for $160m Feb 07 2022 | Omar Oakes Innovid, the connected TV ad delivery and measurement company, is buying rival platform TVSquared in a cash and stock deal valued at about $160m. The two ad-tech brands will now seek to deliver a [...]