SRDS TV & Cable Source™
The SRDS TV & Cable Source™ gives you comprehensive planning data on over 2,500 U.S. broadcast and cable television advertising opportunities, rep firms, and group owners.
Identify, Evaluate and Connect
Increase your broadcast planning efficiency and make informed TV ad buying decisions.
- Identify TV stations in both large and unfamiliar markets across all 210 designated TV markets
- Save time using enhanced search, filter, and sort options
- Identify DMA markets by zip code, county, city, and state
- Tap into county-defined maps and demographic profiles
- Access SQAD quarterly cost-per-point (CPP) estimates
- Easily build consideration sets and export data to reports
- Quickly activate your plans by connecting with advertising contacts