SRDS IQ dashboard screen showing the SRDS IQ logo in navy, a navy "Search" button, and the four main categories: Behaviors, People, Predictors, and Lifestyles, and each category's available sub-categories with a corresponding description

SRDS IQ

Gain fast, comprehensive understanding of consumer behaviors, media consumption, business and professional insights, predictors, and lifestyle segments

Proprietary insights that blend demographics, transactions, and self-reported data

SRDS IQ includes consumer data from over 127 million households, creating over 1,500+ variables, as well as business data that combines the power of company data with individual motivational intelligence, representing over 129 million professionals and 24 million businesses. SRDS IQ data can be filtered for Audience, Age, Gender, Ethnicity, and Location – to as granular as the zip code level.

Behaviors

Includes

  • Media Consumption IQ: Audio, Digital, Marketing Analytics, Print, Social Media, Telecommunications, Television
  • Charity IQ: Giving Ability, Motivations, Causes, Donor Channel Preference
  • Health IQ: Diet, Exercise, BMI, Sleep, SDoH, Stress, Lifecycle Personas, Wellness Score, Medical Utilization
  • Interest IQ: Arts, Cooking, Cosmetics, Electronics, Exercise, Food, Gaming, Home Improvement, Movies, Music, Sports, Reading, Travel
  • Purchaser IQ: Apparel, Books, Technology, Health & Reality, Home Goods, Ride Share Services

People

Includes

  • Demo IQ: Age, Gender, Marital Status, Children, Ethnicity, Education, Occupation, Politics
  • Finance IQ: Income, Discretionary Spend, Debt, Investor Type, Liquid Assets, Net Worth, Credit Cards
  • Credit and Trade IQ: Focus Score, Ability to Pay, Auto, Retail, Bank, Balances
  • Real Estate IQ: Purchase Data, Home Value, Dwelling Specs, Mortgage Information
  • Jobs IQ: Small Business Owners, Profession, Students
  • Business IQ: Employment Data, Purchasing Analysis, Customer Communication Preferences

Predictors

Includes

  • Auto IQ: Vehicle Model In-Market Predictors
  • Market Consumption IQ: Discretionary Spend on Lifestyle Categories, Likelihood to Be In Market for Education, Dating Services, and Insurance
  • Motivator IQ: Values, Beliefs, Tendency to Take Risks
  • Travel IQ: Spend Level, Travel Type, International & Domestic

Lifestyles

Includes

  • Lifestyle segmentation: 10 overarching groups, 90 underlying types
  • Each Lifestyle segment includes insights on: Description; % College Educated; % Homeowners; Average Age, Income, Income Ratio Spend; Top 3 Professions; Top 3 Markets to Find People In Lifestyle
SRDS IQ can help professionals across a wide array of industries and roles, including:
  • Advertising Agencies: Better understand consumers and other professionals to inform marketing strategies, media planning and buying, and other recommendations to clients
  • Brands: Gain a comprehensive understanding of target audiences to better reach them with messaging, inform launches, and influence product decisions
  • Higher Education Professors: In conjunction with SRDS and AdwOne from Adwanted Group, SRDS IQ provides a detailed understanding of the US market for students as they learn marketing and advertising
  • Media Companies: Increase your audience, inform growth strategies, and reach area businesses for advertising opportunities
  • Regional / Local Businesses: Get zip-code level local market insights to help inform your business strategies and marketing efforts

To learn more or gain access to SRDS IQ, please complete the form below.