Diversity, Equity, and Inclusion Solutions

Group of diverse colleagues' hands over a desk of paperwork

Meet the Demands of an Increasingly Diverse Media Marketplace

Now more than ever companies are embracing diversity in the workforce and in the content they produce across media platforms. Here at SRDS we support and prioritize this movement and have complied a database with over 5,000 listings specifically focused on media outlets that reach multicultural and inclusive audiences. Streamline your campaign planning with SRDS and filter your results to isolate your target audience demographic.

SRDS Audience Segments:

  • African American/Black
  • Asian
  • Hispanic/Latino
  • Native American
  • LGBTQ+
  • People with Disabilities
Group of diverse colleagues
Identify, Evaluate, and Connect with Inclusive Media
  • Understand the diverse media landscape
  • Discover new options that reach your target audience across 270 categories in 300 local markets
  • Fill gaps and blind spots in your data
  • Save time using enhanced search options that overlay media channels, categories, local markets and audience segments
  • Tap into county-defined maps and demographic profiles for all 210 DMAs
  • Easily build consideration sets and export data to reports
  • Quickly activate your plans by connecting with publishers and media reps
Contact us today to understand the minority-owned and inclusive media landscape and identify titles that meet your criteria.

SRDS Minority Ownership Media Report

Group of colleagues surrounding a laptop
Support your supplier-diversity programs and diversify your media spend.

Businesses across all industries are embracing supplier diversity programs that proactively encourage the use of minority and women-owned companies. SRDS clients specifically are pledging to diversify their media spend by allocating advertising dollars to media that is owned and controlled by these groups.

SRDS has prioritized this movement by creating the SRDS Minority Ownership Report. The report bolsters diversity research projects and spending pledges by identifying media that are at least 51% owned and controlled by women and minority groups.

SRDS Minority Ownership Report can help you:

  • Understand the minority-owned media landscape
  • Identify titles that meet your inclusive media campaign or spending requirements
  • Analyze if campaign spending goals are met
  • Study market segments, counts and trends by category for use in research projects
  • Easily append to your own datasets for analysis
  • Fill gaps and blind spots in your own research
Use the Minority Ownership Report to Analyze, Plan, and Measure:
Ownership Categories:
  • African American/Black
  • Asian-Pacific American
  • Asian-Indian American
  • People with Disabilities
  • Hispanic American
  • LGBTQ+
  • Native American
  • Veterans
  • Women
Multi-Channel Coverage:
  • Business Publications
  • Consumer Magazines
  • Newspapers
  • Radio
  • Digital & Ad Networks
  • TV & Cable
  • Out-of-Home
Data Points:
  • Media ID
  • Media Channel
  • SRDS Category and Geographic Market
  • Contact Information
  • Owner ID and Name
  • Minority Ownership Category
Contact us today to learn more about the minority-owned media landscape and how
the SRDS Minority Ownership Report can help diversify your campaign.

Want to learn more?