Consumer Magazine Media Buying

SRDS Consumer Magazine Advertising Source™
Make Educated Ad Buying Decisions For Consumer Magazines

The SRDS online planning platform for media buying in consumer magazines gives you comprehensive planning data for more than 2,800 U.S. print magazines, allowing you to make informed decisions when buying media. This platform provides valuable insights into ad rates, circulation data, and contacts, equipping you with the necessary tools to efficiently strategize and execute successful marketing campaigns.

Analyze and pinpoint consumer magazine titles that reach audiences across 80 categories.

  • Save time using the SRDS enhanced search, filter, and sort options
  • Access consumer magazine advertising rates, issues & closing dates
  • Seamlessly analyze and verify circulation data with access to key industry audit reports from BPA Worldwide,  Alliance for Audited Media (AAM), and the Circulation Verification Council (CVC)
  • Understand audience estimates and readership demographics with access to MRI-Simmons data
  • Easily build consideration sets and export data to reports
  • Quickly activate your plans by connecting with publishers using RFI tools
Image showing the information page to Saturday Evening Post consumer magazine.
Consumer magazine data shown on a laptop.

Make informed media buying decisions with all the data points you need:

  • SRDS category
  • Editorial profile
  • Publication frequency
  • Website and media kit links
  • Contact information and RFI email addresses
  • Publisher owner or affiliation
  • Personnel and branch offices
  • Circulation data and audit reports
  • Audience estimates
  • Rates and policies
  • Issue and closing dates
  • General specifications
  • Many publishers include video media kits, research and audience profiles, positioning statements, featured marketing opportunities, logos, and cover images

Take Your Skills to the Next Level with SRDS Academy

Master the art of media buying for consumer magazines with this self-paced online learning program that includes expert instruction, course exams, and resume-boosting certifications. This subscription add-on is great for new media planners or those new to consumer print media. Follow along with media planners through realistic scenarios to see how they answer their client’s challenges using SRDS. Learn more

Mastering digital media data and ad buying with SRDS Academy.

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Unlimited single-user access to this online service for 1 year