SRDS Local Market Profiles from Adwanted USA are now infused with data on media advertising spend from BIA Advisory Services to help marketers, companies better understand and engage local markets.

Adwanted USA and BIA Advisory Services are excited to announce a new data partnership in which media advertising spend from BIA ADVantage is infused into Adwanted USA’s SRDS Local Market Profiles to allow marketers, agencies, and companies to better understand local markets.

SRDS Local Market Profiles are powerful tools for gaining a fast, comprehensive understanding of consumers and media of any US market. Available for all 210 US Nielsen Designated Market Areas (DMAs), SRDS Local Market Profiles combine data from trusted industry sources with expertise from Adwanted and SRDS to enable:

  • Better understanding of the audiences in each market
  • Spotting of market-specific trends and behaviors
  • Improvement to targeted campaigns
  • Informed business decisions

Each Local Market Profile contains data from trusted industry sources and includes:

  • DMA and County-level population and demographic details
  • Market Rank and Media by Type
  • Profiles for three (3) major “Consumers” in the market and their engagement with key verticals
  • And now, Media Ad Spend by overall media channels, across digital platforms, and for the top 10 verticals for the respective market

“We developed SRDS Local Market Profiles to help solve the growing need to better understand the complexity of 210 US markets,” says Heather Smith, CEO, Adwanted USA. “By incorporating media ad spend data from BIA Advisory Services, we’re further enhancing SRDS Local Market Profiles with data that will help agencies, marketers, and other businesses quickly and easily understand US markets. With this new data, we’re building upon the foundation of deep, county-level consumer demographics, local and regional media, and consumer behaviors with data from another trusted industry source.”

BIA’s Managing Director, Rick Ducey, stated, “We are very pleased to partner with Adwanted to integrate our data into the SRDS Local Market Profiles. This collaboration enhances the value of our data by providing insights that will empower agencies and marketers to navigate the complexities of the US local advertising market more effectively. We believe this integration will facilitate informed decision-making and promote innovative strategies within the industry.” Local Market Profiles are available for purchase to SRDS subscribers through SRDS.com and for all others by contacting Charlie Howe at charles.howe@adwanted.com.

 

To learn more about SRDS Local Market Profiles, visit srds.com/local-market-profiles/.

 

# # #

 

About Adwanted USA

Adwanted USA is part of Adwanted Group, a leading global firm at the center of advancing advertising, shaping what’s next. Adwanted Group is a team of experts trusted by the biggest media companies and advertisers in the world to advance the advertising industry through data, software, content, and consulting.

Our data is essential to building and enhancing media plans – our flagship US solution, SRDS, has been the industry standard for media, agencies, and brands for over 100 years (since 1919). Our software systems enable advertising to be bought, sold, and evaluated efficiently and fast. Our content and events keep audiences informed and connected to the industry’s latest news. And our experts across the ecosystem provide impactful consulting. Learn more at adwantedusa.com and srds.com.

Media Contact:

Aaron Peterson

(508) 365-9659

aaron.peterson@adwanted.com

About BIA Advisory

BIA Advisory Services is the leading authority in providing data-driven advertising forecasts, insights, analysis, strategic consulting, and valuation services for the local media industry. Since 1983, BIA has been an essential resource for traditional and digital media companies, brands, and agencies, as well as for the FCC and other government agencies, and for the financial and legal communities that serve the media and telecommunications sectors.

Today, we offer comprehensive nationwide, statewide, and local market advertising intelligence forecasts through our BIA ADVantage™ service and custom data services to help clients identify their best revenue opportunities. To learn more about our offerings, please visit http://www.bia.com.