Solutions for Libraries and Universities

Give your students and patrons the real-world tools for marketing and advertising success.

SRDS is an online multimedia planning platform that makes it easy for agencies and advertisers to connect with the media brands that fit their objectives.

Top U.S. ad agencies use SRDS for their media campaigns, searching among 125,000+ media properties, categorized by media type, market and geography.

When you’re teaching students how to build an integrated marketing campaign, they must know how to use SRDS to find business-to-business media, consumer magazines, newspapers, websites, radio and TV stations, out-of-home, and direct marketing lists.

With SRDS, students will be able to:

  • Gain access to traditional, digital, and local media and the contact and rate information for thousands of media properties:
    • Television: Network, Cable, Spot, Syndicated and Advanced TV
    • Radio: Network, National Spot, Local
    • Magazines: Consumer, B2B
    • Newspapers: National, Daily, Community
    • Outdoor: Digital, Mobile, Traditional Outdoor
    • Digital: 22,000+ Websites
  • Search by market, lifestyle, and demographic to find target consumers with Claritas 360
  • Enjoy the convenience of IP access

Students should contact their professor or librarian about adding SRDS to their online resource library

Who needs access to

How does SRDS benefit students

“Our team uses SRDS weekly for media contact information, audience data and market profiles, among other features. This is an excellent tool for students becoming familiar with the media industry or specific geographic markets. Understanding how to use SRDS as a resource, and having the opportunity to apply the data would position students favorably for opportunities within advertising, media planning and buying roles.”

Jon Bross, Vladimir Jones

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