Still plenty of room for ‘local’ in an increasingly globalized content landscape Feb 18, 2022 | Ahmed Elkady When compared to traditional broadcasting, the streaming industry is still more volatile, argues David Mercer, Founder and Principal Analyst of Cogitans Insights. In a world where content can cross borders and achieve [...]
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Marketers now define TV as linear and streaming but they need to spend more on OTT/CTV for incremental reachChristine Pokorny2022-02-24T18:44:41+00:00
Marketers now define TV as linear and streaming but they need to spend more on OTT/CTV for incremental reach Nov 16, 2022 | Ahmed Elkady A report published by TVSquared – the measurement and attribution solution provider for converged TV – shows that more than 75% of media buyers across [...]